Turn One Piece of Content into 20: Mastering Content Repurposing

1. Break it down for social media

Every piece of content has multiple shareable moments.

Take the key points, stats, or quotes from your content and turn them into social media posts. Keep them short and visually appealing.

How to Start:

• Use highlights from your blog post or video as captions.

• Pair them with an image, infographic, or carousel for Instagram or LinkedIn.

• Add thought-provoking questions to spark engagement.

Example: A blog about "Marketing Trends" can become five Twitter threads or Instagram posts, each focusing on one trend.

2. Turn it Visual

Visuals make your content more digestible and shareable.

Transform your content into eye-catching formats like infographics, slide decks, or short videos to captivate audiences across different platforms.

Here’s What to Do:

• Use Canva to create infographics summarizing key stats.

• Break your content into a slide deck for LinkedIn or SlideShare.

• Film 1-2 minute video summaries for Instagram Reels, TikTok, or YouTube Shorts.

3. Repurpose for Audio or Video

Expand your content’s reach by adapting it for different media.

Turn your written content into podcasts or videos to connect with audiences who prefer listening or watching over reading.

Action Steps:

• Record a podcast episode walking through your main points.

• Use free tools like Zoom to film yourself summarizing the article.

• Post audio or video content on platforms like Spotify, YouTube, and LinkedIn.

4. Build Engagement with Interactive Formats

Get your audience directly involved.

Interactive formats like live Q&A sessions, polls, or webinars bring your content to life and encourage active participation.

How to Try It:

• Host a Q&A on Instagram Live, LinkedIn, or Twitter Spaces to discuss your topic.

• Use polls or quizzes to share insights in a fun, interactive way.

• Turn the Q&A or webinar into a blog post or highlight reel.

5. Create Lead Magnets

Leverage your content to grow your email list.

Package your content into downloadable resources like checklists, guides, or templates that offer value to your audience in exchange for their email addresses.

Much like the documents that were provided to you when you signed up for Win in Marketing!

Ideas for Lead Magnets:

• Turn a blog post into a checklist or step-by-step PDF guide.

• Create a "Top Tips" resource from your original content.

• Promote the lead magnet in your newsletter, on social media, or as a call-to-action in your original post

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